Stripz

BRANDING • PACKAGING

Ghost Kitchen

Delivery focused restaurant chain

OVERVIEW

Stripz is a delivery-focused fast food restaurant that embraces the trend of online ordering and ghost kitchens. Committed to quality, it offers a simple menu of chicken strips and fries — ensuring crispy delivery through specially designed recipes and packaging. The brand features a bold, tech-driven design with a unique blue color palette and minimalist elements, setting it apart from traditional fast food chains.

A minimalist design is employed to reflect the product’s straightforward approach. Geometric patterns using the shape of strips and bold typography with high contrast infuse a contemporary touch that distinguishes Stripz from typical fast food imagery.
To ensure crispy delivery, recipes and packaging are carefully designed. Functional packaging features small cutouts that release moisture, mirroring the geometric patterns in the brand identity and maintaining food quality during transit.
An unconventional blue color palette sets Stripz apart from traditional fast food chains. This choice not only imparts a clean, tech-driven aesthetic but also complements the warm colors of the food, enhancing its overall visual appeal.

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