Way Banking

BRANDING • UX/UI KIT

FINTECH

Open banking API platform

OVERVIEW

Way Bank is an innovative platform offering "banking as a service" for fintech startups in LATAM. Backed by Visa, they provide streamlined access to essential banking services like card issuance, payment processing, and account opening. The brand identity reflects a forward-thinking and adaptable approach, empowering businesses to thrive in a dynamic financial landscape.

The name Way conveys the brand's mission to create accessible pathways for LATAM fintech startups. The logo and graphic motifs illustrate this vision, emphasizing the essential role of streamlined banking services in a traditionally complex landscape.
Abstract graphic patterns illustrate the contrast between two paths: a long, complicated route and a shorter, easier one. This visual representation highlights the company’s dedication to simplifying banking solutions for its users.
The logo’s full version incorporates an abstract symbol that embodies the brand’s essence of accessibility and innovation. This symbol serves as a simplified version of the graphic patterns, reinforcing Way's commitment to empowering startups by illustrating simplified banking solutions.
A dynamic color palette of bright mint green and dark green showcases a modern, tech-driven approach while maintaining trustworthiness. Complementary shades like salmon, lilac, and sky blue add versatility, further enhancing the brand’s contemporary identity.

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